Shopify 向更多 AI 智能体开放商品目录
Shopify opens its catalog up to more AI agents
Shopify 宣布允许消费者配置自己的 AI 智能体代为购买商品，向更多智能体开放其目录中超过 10 亿件商品。用户需将智能体与 Shopify 旗下 Shop 账户连接，通过一键 Shop Pay 在对话中结账，订单回流至 Shop 应用；该功能被定位为可设置预算上限等规则的“私人导购”，且每笔购买都需买家确认。
Mia Sato
is features writer with five years of experience covering the companies that shape technology and the people who use their tools.
More AI agents will soon be able to browse and purchase from Shopify listings, marking an expansion of the company’s agentic commerce ambitions.
Shopify announced Tuesday it will let shoppers configure their AI agents to purchase products on their behalf, giving more agents access to over a billion listings in Shopify’s catalog. (The catalog consists of both items on and off Shopify storefronts.) In September, Shopify announced it was partnering with Meta to allow its Muse agent to browse and purchase items on a human’s behalf; now, shoppers can use any agent without a partnership integration.
To set up the feature, customers connect an agent with their account on Shop, a Shopify-owned platform that consolidates orders, tracks packages, and recommends products. Like the Muse partnership, customers use the one-click Shop Pay feature to check out within the conversation with the agent. Orders placed through the agent are funneled back to the Shop app. Shopify is marketing the feature as a “personal shopper” that humans can give rules to, like setting budget guardrails or only displaying products with fast shipping. Buyers must approve each purchase.
E-commerce has become one of the battlegrounds in the era of AI — it’s no coincidence that many demos of agentic tools end with a transaction, whether it’s buying clothing, booking a flight, or ordering takeout on a human’s behalf. The tech industry, including big commerce players like Google and Amazon, are investing in AI-driven shopping tools where the end goal is an “agent” purchasing things for a human user. It’s also the basis of an ongoing fight between Amazon and AI companies like Perplexity — and more recently, Meta’s Muse — over whether agents should be able to shop on a customer’s behalf.
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- Mia Sato
来源：The Verge · AI · theverge.com