亚马逊推出短信版 Alexa 购物功能，此前曾封堵 Meta 的 Muse
After blocking Muse, Amazon now lets users text Alexa to help them shop
亚马逊推出一项新功能，让部分美国用户通过短信与 Alexa 智能体对话完成购物，支持搜索商品、加入购物车和下单。该功能基于 Alexa 近期的购物升级，还能管理清单、跟踪价格、跨网站搜索、比价和查询订单状态，用户也可上传图片搜索相似商品。未获邀请的用户可加入等待名单，功能将在未来几周扩大开放；此前亚马逊曾在 9 月阻止 Meta 的 Muse 查询其网站。
6:10 AM PST · November 6, 2026
Amazon is jumping on the currently most popular bandwagon for interacting with AI agents: texting. The company on Friday said it is launching a feature that lets customers chat with its Alexa AI agent over text messages to help them shop, much like you can with AI agents like Muse or Instinct.
The move comes after Amazon blocked Meta’s Muse from querying its site in September. The company is rolling the features out just before the start of the holiday shopping season.
The e-commerce giant said select U.S. customers will get a text asking them to enable the shopping feature. Those with access can text Alexa to shop on Amazon using natural language queries, spanning everything from searching for items, adding them to cart, and purchasing.
The text agent builds on the recent shopping-focused upgrades to Alexa, and so can manage lists, keep tabs on prices, search for items across the web, compare products, and check the status of orders. Users can also share a picture of an item or someone wearing an outfit to search for similar listings on Amazon.
The company said over time, Alexa will learn users’ preferences and suggest items accordingly.
The company said users who don’t get invited to use this feature can sign up to a waitlist. The feature will be rolled out more broadly in the coming weeks.
As the market for consumer-focused AI agents balloons, platforms like Amazon are building their own to tap this new avenue of user interaction. Last month, delivery company DoorDash said that third-party agents had so far only placed hundreds of orders in total on its platform, and that it plans to concentrate on developing its own text-based agent, launched in September, further.
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来源：TechCrunch · AI · techcrunch.com